Built by a storyteller, not a marketer.

From performing in coffee shops to a portfolio of more than 180 million downloads. I've spent my whole life learning how to hold attention and tell the story that matters, and for the last decade I've done it for founders who want to own their category.

I grew up on a small farm in Massachusetts, with my father’s bluegrass band playing in our living room every Thursday night. Music was part of my life from the very beginning. My dad sang and played guitar, not for a living, just because he loved it. He’s an artist at heart. My grandmother was a musician too, and my mother made sure my brother and I were surrounded by all of it.

I started playing around six years old. It came naturally and I loved it. By eight, my brother and I were opening for my dad’s bluegrass band. That grew into the two of us playing out on our own and building a little brand around ourselves. By high school we were performing across the state, running our own small music business in bars, coffee shops, and local events.

Ten thousand hours in front of people

Right out of high school, an independent record label took notice, and we followed the thread. We built our own music brand and took it across the country and out to Australia, opening for bigger artists, writing and producing our own EPs and albums, and running our own live production. We spent years on the road through our late teens and twenties.

That’s where I did my ten thousand hours in front of an audience. Music, writing, and live performance taught me the things I still use every single day: how attention actually works, how to carry a story, how to move people through emotion, and how to hold a room in and out of a moment. Learning that young, on stage, changed how I understand content for good.

The shift to what I do now happened on the road. I was marketing our own band right as Instagram and short-form content were first appearing. I was graduating high school the year Instagram launched, so it all hit at exactly the right time, and we got good at it. Good enough that other acts started asking how we did it, so we were quietly consulting without really calling it that.

Then a friend played me a Tim Ferriss podcast about a company forming in New York, built around online virtual assistants. We wanted to keep working while we toured, and something clicked: we’re genuinely good at this kind of thing. I reached out, and I ended up working for that startup, which was Leverage, under Nick Sonnenberg.

It was the most natural transition. I was still a musician, but now I was pointing those same skills at real businesses. Almost overnight I was working with hundreds of companies, helping them grow online, get visible, make content, launch podcasts, write books, build funnels, and run ads. Everything under the sun. I never went to college, and this became my own master’s program in business.

Being the only producer in the room

That’s where I caught the wave. I watched a whole generation of founders wake up to content, wanting to tell their stories and own a category. People started launching podcasts, and I was often the only person in the room who was actually a producer, who understood content and knew how to produce audio and video and run the whole thing. It was a natural arbitrage, and those projects came to me.

Over the years that turned into a track record I’m genuinely proud of. I helped develop Bulletproof Radio with Dave Asprey into a top-ranked show. I developed the video-first strategy for The Pomp Podcast with Anthony Pompliano’s team, a deliberate early bet on YouTube. I worked on Genius Network with Joe Polish, and I led the team that launched The Lincoln Project. Across all of it, more than 180 million downloads and over 3,000 episodes produced.

Why I built Future Media

I built Future Media to turn all of that into a system founders could plug into. The belief underneath it is simple, and it’s the same one from my music years: you win by being real. Clarity over clutter. Sufficiency over endless growth. Genuine connection over noise.

Most podcast and content agencies are run by marketers who learned audio. I’m a producer who understands story, and that difference shows up in everything we make. Today the work has evolved again. I help founders become the answer their market finds, across search and AI, so they own their category while it’s still there to be won.

The other side

There's another side to this.

Everything I know about attention and story started with music, and I still live in that world. If you want to meet the artist behind the producer, the songs and the performances have their own home.

Want to build your authority?

If you want to build your authority and own your category, that work runs through Future Media, and it starts with an Authority Audit. If you just want to reach me directly, the door is open.